MIZUKI

Based in New York City, Mizuki is a Japanese-American jeweler who started her brand more than twenty years ago. GRAYSCALE was brought on at the beginning of 2015 to elevate the brand and position Mizuki as a leader in the pearl jewelry category. Through a carefully crafted strategy of top-tier media placement, VIP dressing, influencer seeding, collaborations, and retail support, Mizuki was positioned as a leader in the industry and design community. GRAYSCALE also executed the communications and sales strategy for the Mizuki x Jason Wu runway collaboration, which lasted two seasons.

PRESS HIGHLIGHTS
Departures, Elle, FT How to Spend It, Harper’s Bazaar, T Magazine, Town & Country, Vogue, WSJ Magazine.

INFLUENCER SEEDING HIGHLIGHTS
Angelina Jolie, Dakota Johnson, Diane Lane, Greta Gerwig, Jennifer Lawrence, Margot Robbie, Maye Musk, Nina Dobrev, Penelope Cruz, Reese Witherspoon.

Vogue UK The 5 Biggest Jewellery Trends From The AW20 Runways

WSJ Magazine Pearl Jewelry That is Anything but Prim

WSJ Magazine Seven Statement Sleeves for Spring

T, The New York Times Style Magazine Oversize Pearls in Unusual Shapes and Sizes

Departures The Most Dazzling Jewelry to Gift This Holiday Season

Vanity Fair The VF Index: What to Buy, See and Do This Month

Harper’s Bazaar Lili Reinhart Is a Hollywood Ingenue with No Time for Haters

Town & Country The Town & Country Jewelry Awards

FT How to Spend It A Dramatic Pearl To Ring The Changes