CESTA COLLECTIVE
Cesta Collective was founded with the vision of helping developing economies through consistent, income-generating partnerships with artisans across Africa. Cesta’s baskets are woven using locally-sourced, renewable resources by female artisans in Rwanda. GRAYSCALE strategically launched the brand in May of 2018 by bringing Cesta to the forefront of sustainable fashion through storytelling, thoughtful media, influencer placements, and brand collaborations with The Line, Goop, and La Ligne. GRAYSCALE advised on both communications and sales strategy, and was heavily involved in launching the brand fully in the U.S.
PRESS HIGHLIGHTS
Atelier Doré, Elle, Harper’s Bazaar, FT How To Spend It, InStyle, GOOP.com The New York Times, Oprah Magazine, Vogue, The Wall St. Journal Off Duty.
INFLUENCER SEEDING HIGHLIGHTS
Angela Fink, Cleo Wade, Christie Tyler, Claire Foy, Djuna Bel, Giovanna Battaglia Engelbert, Jenny Walton, Jia Jia Fei, Katie Holmes, Kerry Pieri, Karla Martinez de Salas.
Vogue The Duo Behind Cesta Collective Is Building a “Next-Gen Sustainable Brand” in Africa
Vogue La Ligne and Cesta Launched Their Handbag Collaboration With a Southampton Pizza Party
New York Magazine, The Cut A Pretty Basket Bag Made by Female Artisans in Rwanda
Vanity Fair Sustainable Fashion Wants You to Ask About the Environmental Impact Of Your Outfit